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Q. Types of Blog Posts

Have a general idea of what to write about but need to make it more specific?

Consider the different formats your article could take.

Here are 17 types of blog posts to inspire you:

1. How-To Guides

How-to guides teach the reader how to do something. You can break the instructions down into numbered steps.

People want to solve all kinds of problems and achieve all kinds of things. So, there’s lots of potential for blog post ideas.

For example: How to Get Backlinks: 10 Strategies That Work


2. Comparison Posts

Comparison posts help readers to compare different options. Usually products, tools, or services.

For example: Who Has the Best Backlink Database? Semrush vs. Competitors [Study]


People reading these posts are typically on the verge of making a purchase decision. As a result, comparison posts can be effective at generating revenue. 

On an affiliate blog, you can earn commission from any referrals you make. 

On a business blog, you can encourage readers to pick you over a competitor. Or help readers to choose between your own offerings.

You can use this comparison article template to get started.

3. Listicles

Listicles are articles that take the form of a list. You can compile tips, products, statistics, events, quotes, and more. 


4. Checklists

A checklist is an exhaustive list that helps readers achieve or prepare for something. Sort of like a cross between a listicle and a how-to guide.

For example: The Ultimate Social Media Management Checklist


5. Complete Guides

A complete guide provides an in-depth explanation of a topic. You could also call it an introduction, 101, beginner’s guide, or ultimate guide.

Complete guides are great for bringing lots of related resources together. 

For example: The Complete Guide to Website Sitemaps

6. Buying Guides

Buying guides provide shopping advice for a type of product. These posts help readers understand different features and find the right fit.

For example: Buying the best coffee machine

Buying guides are great for driving traffic to your (or your affiliates’) product category pages. You can also include specific product recommendations. 

7. Interviews

Interview someone who can provide insights into your niche. Readers love to learn from others and get insight into their lives.

Plus, demonstrating experience and expertise can help with your Google rankings

You could interview an influencer, colleague, or industry expert. Or anyone with an interesting story to tell.

Or, get quotes from multiple people in your niche to create a Q&A.

For example: An Ecommerce Q&A: The Industry’s Best Share Their Strategies for 2022


8. Personal Stories

In addition to interviewing others, you can tell your own story. Share unique insights and experiences that others can learn from.

Being open and honest will help you build connections with your readers.

For example: How I Made $300+ In A Morning


9. Case Studies

A case study details one person’s (or organization’s) experience with something. It could be a product, service, or strategy.

On a business blog, you can talk about your own customers’ success. On an affiliate blog, you can share inspirational stories from your niche.

For example: Family team grows side hustle blog into $200,000 a year business in 18 months


10. Thought Leadership

Thought leadership is sharing your wisdom and influencing opinions. This can be a great way to start conversations in your niche and establish yourself as an authority.

For example: Zero-Click Searches Are on the Rise—But Marketers Shouldn’t Be Scared


According to Semrush research, 91.4% of organizations doing thought leadership write articles.

Interested in getting started? Check out our complete guide to thought leadership for business.

11. News Articles

Keeping an eye on the news in your niche is a great way to generate new blog post ideas. Try to add unique insights or opinions so your articles stand out.

Event and research summaries can be particularly useful.

You can share company news when you reach milestones or make changes that could impact your audience.

For example: Our Recent Traffic Data Update Brings You Better Insights


Side note: For more significant company news, consider writing a press release.

12. Review Posts

Review posts are in-depth evaluations of products, services, or experiences.

For example: The 9 Best SERP Tracking Tools Reviewed


Reviews are common on affiliate blogs. That’s because writers earn money for successful referrals.

13. Question Posts

Question posts answer one or more frequently asked questions.

For example: SEO Pricing: How Much Does SEO Cost in 2022?


Writing for a business blog? Avoid questions about customer service. Your company should answer these on FAQ pages instead.

14. Original Research

Conduct original research (such as a survey or data analysis) and share your findings in a blog post.

For example: Top Trending Topics in 2023: What People Talk About Online


Other writers may cite your findings in their own articles. This means that original research can help you generate backlinks. Which can provide more traffic and higher rankings in search engines.

Consider including infographics to make your data more engaging.

15. Gift Guides

Gift guides provide gift ideas by theme (such as occasion, recipient, or budget). They are popular on affiliate and business blogs because they drive traffic to product pages.

For example: Mother’s Day Gifts Mamas Will Love


Comments: 3

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May 20, 2024, 5:21 a.m.


May 20, 2024, 5:22 a.m.


May 20, 2024, 5:24 a.m.

Very informative blog, thanks for posting.

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